March 31, 2021
Why Haven't Buildings Become Productised? An Exploration of the Possibilities and Barriers to Buildings of the Future
While increasing populations and urbanisation are leading to rising demand for construction, pushing up revenues, both profits and affordability are decreasing. Cost and time are therefore becoming even more of an imperative for return on investment (ROI) and overall growth. Despite advances in technology, and the emergence of industrialised construction some 60 or so years ago, we are still ‘swinging hammers’ on site, creating buildings that are all unique and bespoke. Why is that?